News

Be Modern Fuels New Racing Ambition

Be Modern Group has selected 24-year-old James Appleby as an emerging new star in the BRSCC Ford Fiesta Championship, to sponsor and promote.

James, who drives a Class B Ford Fiesta prepared by Daniels Motorsport will be taking part in 16 races over 8 weekends at the UK’s top racing circuits during the 2011 season starting at Silverstone on April 10th.

Be Moderns Head of Marketing, Mark Hunter said: “We are delighted to be able to sponsor James at the start of his racing career. He is showing great promise and has a real determination to succeed in his first ever year of competitive motorsport.”

As an established manufacturer of high quality fires and fireplaces, Be Modern’s product range spans a broad customer base and wishes to attract new customers to the brand as well as supporting new young talent.

As well as receiving TV exposure through Motors TV, Be Moderns marketing team will be promoting James regularly, updating race results, pictures and videos on the Be Modern website, www.bemodern.com  James also has his own web site www.jamesapplebyracing.com featuring all the latest news and information regarding the car and his Championship progress.

James is pictured by his race prepared Ford Fiesta following extensive testing at Snetterton in Norfolk. James said: “This is a fantastic opportunity for a young driver such as me and I would like to thank Be Modern and their team for all of their support during the coming season.” I am very excited and cannot wait for the season to start, it will be a learning curve this year getting to know the circuits and gaining experience in the car “